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1. #KENDRICK LAMAR SECTION 80 MIXTAPE HOTNEWHIPHOP HOW TO#
2. #KENDRICK LAMAR SECTION 80 MIXTAPE HOTNEWHIPHOP TV#

On brand: Tiffith wears a TDE Apparel top and hat. Styling by Dianne Garcia. The songs can be great, the hooks can be great, but if it’s not executed well, then it’s not a great album. I wanted to tell that story, but I had to execute it. Lamar: Yeah, we did good kid about three, four times before the world got to it. You were already working on good kid, m.A.A.d city? That was the initial idea: I’m going to give a small piece of my backstory before my debut album. It’s got to be some shit that not only I feel, but everybody else can feel. Lamar: Like, that sounds like cologne - we can sell that shit! I’m thinking, “What’s the approach?” It’s got to be real, it’s got to be my story. Tiffith: That was the first thing that came to mind. Lamar: He’s like, “Man, that shit sounds hard.” He was with it. I remember coming to Top like, “Hey, I want to change to my real name.

#KENDRICK LAMAR SECTION 80 MIXTAPE HOTNEWHIPHOP HOW TO#

Getting in there and learning how to rap, put words together, freestyles and bars and shit. Kendrick, what was your goal recording the early mixtapes and The Kendrick Lamar EP? Inside Kendrick Lamar's Los Angeles Pop-Up Shop Let’s go.” Dave was a computer dude, he came to fuck with my computer and played music. I finally catch him while he was getting a haircut: “Yo, you rap. I was chasing him around, and he hides, thinking I’m trying to discipline him about some bullshit. Jay Rock is from my hood, Nickerson Gardens. Tiffith: Me being in the streets all my life, I judge people pretty good. But I was showing them family life because my family lives in this house, too.

So they were rushing to McDonald’s to look at what’s on the dollar menu, or going to get a River Boat special from Louisiana Fried Chicken. I had the money to do whatever I wanted, but they weren’t going to appreciate shit if I just handed it off to them. When I got with the, it was up to me to show them something different - to lock them in my studio and make them build a bond as brothers, and struggle a little bit. Top, how did you encourage creativity in your artists early on?Īnthony Tiffith: Growing up in the era of the gangsta shit, a lot of my friends were getting killed, a lot of friends were in the pen, I got shot.

#KENDRICK LAMAR SECTION 80 MIXTAPE HOTNEWHIPHOP TV#

“The movie, the TV shit that we’re working on, Kendrick’s going to be executive producer on whatever we do.” “People really don’t know that Kendrick owns a percentage of TDE,” says Tiffith with no small measure of pride. Now, TDE is about to launch a film division. “When shit goes bad,” figured Tiffith, “I’m going to do this.” And when his name eventually “got hot” with the authorities, it was Tiffith who actually recorded his artists in the studio. Tiffith, who refers openly (although not in detail) to his previous life as a “hustler,” built TDE’s recording studio in his home, years before recruiting Jay Rock and, in 2004, meeting Lamar. The relationship between Top and Kendrick, confirms Tiffith, “is like father, son, partner,” and the two are relaxed and respectful in each other’s presence, interrupting one another only to double down on a point - or get a laugh. Billboard Cover: Kendrick Lamar on Ferguson, Leaving Iggy Azalea Alone and Why 'We're in the Last…